Non-alcohol craft beer wants to appeal to all athletes
Breda, October 4, 2020 – ABLOC® (the Ultimate Sports Beer) announces the signing of a new co-sponsorship with Dutch premier division (eredivisie) football club Fortuna Sittard. The name ABLOC PRO ZERO will be visible from the start of the 2020/2021 season on team jerseys and in the stadium of the Limburg premier division club.
ABLOC non-alcohol beer is specially made for athletes. With this collaboration ABLOC wants to introduce athletes and sports fans to the tastiest non-alcoholic beer in the Netherlands.
ABLOC PRO ZERO
ABLOC PRO ZERO is already an established name in the Dutch and Belgian cycling world, as a sponsor of the ABLOC Continental Team. With the sponsorship of Fortuna Sittard, ABLOC wants to take the next step in its strategy to reach all athletes and sports enthusiasts in the Netherlands. CEO of ABLOC Martijn Snelder: “We love sporting challenges, but we love celebrating them even more. In Fortuna Sittard we see a club with the same ambitions as ABLOC. A legendary club where celebrating fantastic moments is paramount.”
“This truly is a brilliant day for the club”, says Ivo Pfennings, general manager at Fortune Sittard. “If you manage to make a deal with a party like ABLOC for a period of three years you can be rightly proud. From the go there was a great mutual click. Those conversations eventually resulted in this partnership. A deal which will make an enormous contribution to the continuity of Fortuna Sittard.”
À bloc is French for “flat out”, a sporting term that perfectly expresses our ambition. We give everything we have to make the best beers for athletes. The ABLOC range now consists of ABLOC PRO Zero (0%), ABLOC ULTRALIGHT IPA (1.2%) and ABLOC SESSION BLONDE (2.8%). Beers are at the core of what ABLOC® is about, but we are more than a beer brand. We believe that sports achievements always deserve to be celebrated. Preferably with friends. Getting the best out of yourself and inspiring others to do the same, living the adventure and sharing experiences with others is the basis of everything we do.
Note for press: for more information please contact ABLOC, Bart de Voogd: firstname.lastname@example.org. Tel: +31 6 54 62 04 44